Privacy Policy

We respect your privacy. We also believe clarity builds trust — so we’ve written this policy in a way that ’s meant to be readable, not intimidating.

This Policy explains how Framed Minds LLC (“Framed Minds,” “we,” “us,” or “our”) handles information when you:

• Visit our website
• Create or manage an account
• Use courses, assessments, and community features
• Register for events (virtual or local)
• Interact with Echo
• Contact us for support or other questions

1. Who we are and how to contact us

Framed Minds LLC
Dallas, Texas
Email: hello@framedminds.com

If you have questions about this Policy or your personal data, email us. If you’re making a privacy request (like access or deletion), please include “Privacy Request” in the subject line so we can route it quickly.

2. Information we collect

We collect information in three main ways: (1) information you provide, (2) information collected automatically, and (3) information we receive from trusted third parties.

a. Information you provide directly

• Account information – name, email address, password, and other details you choose to provide
• Profile information – preferences, interests, and other details you add to your profile
• Community content – posts, comments, reflections, and messages you choose to share within the community
• Assessment responses – answers, reflections, and notes you choose to enter during assessments
• Echo conversations – the messages you send to Echo and the responses Echo returns
• Event registrations – registration details needed to manage attendance and event communication
• Purchases and billing – purchase confirmations and limited billing details (payment is typically processed by a third-party processor)
• Support and communications – emails, forms, survey responses, and other messages you send us

b. Information collected automatically

When you use the Services, we (and our service providers) may automatically collect:

• Device and browser information (device type, operating system, browser type)
• IP address and approximate location (derived from IP)
• Log and usage data (pages viewed, time spent, navigation paths, errors)
• Feature activity (which features you use, clicks, and interactions needed to run the platform)
• Cookies and similar technologies (to keep you logged in, remember preferences, and support analytics)

c. Information from third parties

We may receive information from third parties such as:

• Payment processors (confirmation of payments and limited transaction details)
• Email and communication services (delivery and engagement metrics like opens/clicks when enabled)
• Analytics providers (aggregate performance and usage information)
• AI technology providers that help us process Echo conversations

3. How we use your information

We use your information for these core purposes:

Provide and maintain the Services

• Create and manage your account
• Deliver courses, assessments, and community features
• Support events (registration, attendee updates, organizer tools)
• Enable Echo and other interactive experiences

Personalize your experience

• Tailor content and prompts
• Show progress, saved items, and relevant resources
• Support features that help you pick up where you left off

Operate, protect, and improve the platform

• Monitor performance, debug issues, and prevent abuse
• Understand how features are used so we can improve them
• Develop new features and refine existing ones

Communicate with you

• Send transactional messages (account updates, event confirmations, receipts)
• Respond to support questions and requests
• Send optional updates or promotional messages (you can opt out any time)

Comply with legal obligations

• Enforce our Terms and community guidelines
• Protect the rights, safety, and integrity of our platform and users
• Respond to lawful requests when required

4. Echo and AI processing

Echo is designed to support your experience inside Framed Minds. When you use Echo, your messages (and limited relevant context needed to respond) may be processed by AI technology providers that help us deliver the feature.

• These providers process data on our behalf and are expected to follow contractual and security requirements.
• Echo interactions may be monitored for abuse prevention, troubleshooting, safety, and quality improvement.

5. How we use assessment data

Assessment responses and results are used to:

• Provide you with results, summaries, and platform experiences related to your participation
• Support your ability to track patterns over time within Framed Minds
• Improve our assessments and learning experiences

We may use aggregated and/or de-identified assessment data (data that does not identify you personally) to:

• Analyze trends
• Improve platform features and experiences
• Support internal research and development

We do not sell your personal assessment data.

6. Legal bases for processing (EEA/UK visitors)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under one or more of these legal bases:

• Contract – to provide the Services you request
• Consent – for optional features or marketing where required
• Legitimate interests – to improve the Services, prevent abuse, and protect our platform (balanced against your rights)
• Legal obligation – to comply with applicable laws

7. How we share information

We do not sell your personal information.

We may share information in the following situations:

Service providers

We use trusted vendors to help operate the platform (for example, hosting, email delivery, analytics, payments, and AI processing for Echo). They are permitted to use your information only to provide services to us.

Event organizers (when you register for an event)

If you register for an event, your registration details may be shared with the event organizer so they can manage attendance, communicate important updates, and support the event experience.

Professional advisors

• Lawyers, accountants, auditors, or insurers when reasonably necessary

Legal and safety reasons

• To comply with a law, regulation, legal process, or government request
• To protect the rights, property, or safety of Framed Minds, our users, or the public

Business transfers

• If we undergo a merger, acquisition, restructuring, or asset sale, information may transfer as part of that transaction.

When we share information, we take reasonable steps to ensure recipients handle it in line with this Policy and applicable law.

8. Cookies and similar technologies

We use cookies and similar technologies to:

• Keep you logged in and help the platform function properly
• Remember preferences and settings
• Understand how the Services are used and improve performance
• Support basic analytics

You can usually remove or reject cookies through your browser settings. If you do, some features may not work as intended.

9. Data retention

We keep personal information only as long as necessary to:

• Provide the Services
• Maintain platform integrity and security
• Comply with legal obligations
• Resolve disputes and enforce agreements

Retention periods vary depending on the type of information and why we collected it. We may keep de-identified or aggregated information longer for analytics and improvement.

If you close your account, we take reasonable steps to deactivate or delete personal data associated with it, subject to legal obligations and legitimate business needs (e.g., recordkeeping and fraud prevention).

10. Security

We use reasonable technical and organizational safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, or unauthorized access.

No system is perfectly secure, and we cannot guarantee absolute security. You are responsible for keeping your password and account information safe.

11. International transfers

We are based in the United States and may process and store information in the U.S. and other countries. These locations may have different data protection laws than your region.

Where required, we use appropriate safeguards for cross-border transfers, such as standard contractual clauses or equivalent mechanisms.

12. Your choices

You have choices about how we use your information:

• Marketing emails – You can opt out anytime using the “unsubscribe” link or by emailing hello@framedminds.com. We’ll still send essential transactional emails.
• Cookies – Manage cookies through your browser settings.
• Account details – You can update certain profile details inside your account.

13. Your rights (depending on where you live)

Depending on your location, you may have certain rights in relation to your personal data, which may include:

• The right to access and receive a copy of your personal data
• The right to correct inaccurate or incomplete information
• The right to request deletion of personal data (in certain circumstances)
• The right to object to or restrict certain processing
• The right to data portability (where applicable)
• The right to withdraw consent where processing is based on consent

To exercise your rights, email hello@framedminds.com and include “Privacy Request” in the subject line. We may need to verify your identity before responding.

14. Children’s privacy

Our Services are not directed to children under 18, and we do not knowingly collect personal information from children under 18.

If you believe a child under 18 has provided personal information, contact us at hello@framedminds.com and we will take appropriate steps to delete it as required by law.

15. Changes to this Privacy Policy

We may update this Policy from time to time to reflect changes in our practices, technologies, or legal requirements.

When we do, we will update the “Last updated” date at the top of this page and, where appropriate, provide additional notice (such as via email or in-app notification).

16. Contact us

If you have questions or concerns about this Policy or how we handle your data, contact us at:

Email: hello@framedminds.com
Mailing address: Dallas, Texas